Your “brand” is who you are and how you want to be thought of. Brand strategy is the how, what, when, and to whom you plan on communicating about your product or service. Having a clear, concise brand strategy leads to stronger overall brand equity — how people feel about or perceive your product.
Brand strategy should be based on your business goals and is the foundation for all of your future communication.
Brand strategy addresses key questions like:
- How are we perceived by both our loyal and potential customers?
- Which potential customer segments are our largest target markets?
- Who are our key competitors?
- How do we effectively position ourselves as the better choice?
Thorough brand strategy planning assures you of getting the right answers to these and other key branding questions. Then, and only then, we develop a well thought-out marketing plan mapping out your marketing course, spelling out affordable marketing strategies that will help your business grow.