Recently, I took part in an informative work session on using LinkedIn, led by Glen McDermott of Red Rock Branding. Afterward, I realized we haven’t touched on LinkedIn tips on this blog. So, here are some of our favorite LinkedIn tips you can (hopefully) use.
Complete your professional profile
Complete the summary section in a conversational voice that highlights what makes you unique. While writing your LinkedIn profile, think about the keywords people might choose when searching for someone like you. Liberally sprinkle in those straightforward search terms in all sections – especially your headline and summary. In general, filling out all possible information areas will increase your profile’s visibility.
Connect. Connect. Connect
Make an effort to get at least 500 LinkedIn connections. The 500+ connections notation in your profile makes a positive first impression with those who view your profile. Pay no attention to LinkedIn’s advice to only accept connection requests from people you know. The more the merrier. Why not get your name and your brand in front of as many people as possible? LinkedIn’s search algorithm favors those in your network. So, when people are looking for what you offer, their search results are displayed with 1st level connections first, then 2nd level connections and so on.
Join LinkedIn Groups
LinkedIn groups let you share your expertise and engage with potential customers. After a while, share unique and original content from your company blog to prompt engagement and drive prospects to your website. Join groups that are highly active and have a sizable membership. Groups also have other benefits. Did you know that if you’re a member of the same group as another user, you don’t need to be a first-degree connection in order to invite them to join your network? Group members also can view the profiles of all group members
Groups also have other important benefits. Did you know that if you’re a member of the same group as another user, you don’t need to be a first-degree connection in order to invite them to join your network? Group members also can view the profiles of all group members without being connected.
Word of mouth is everything. Ask those you’ve worked with and those who have worked for you for recommendations. Get real testimonials, not those vanity endorsements that take just one click.
Make sure you don’t share profile edits
When you’re editing or updating your LinkedIn page, go to your privacy controls and turn off sharing profile updates.
- Click the “Me” icon at the top of your LinkedIn homepage
- Under ACCOUNT, click “Settings & Privacy”
- Click on the “Privacy” tab in the center of the top of the page
- Look for “Sharing Profile Edits” (4th down on the list) and make sure “No” is selected
Then change the setting for “select who can see your activity feed” to “only you.” If you don’t take these two steps whenever you’re updating your LinkedIn profile your contacts will be alerted to every little change, which gets annoying real fast.
Customize your public profile URL
Make your LinkedIn profile easier to share by claiming your custom LinkedIn URL. It looks a lot better and is easier to share than a URL with a bunch of numbers at the end. Step-by-step instructions for customizing your LinkedIn URL are here.
Export your connections
LinkedIn lets you easily export your connections, preferably using a browser other than Internet Explorer. To export your connections:
- Go to https://www.linkedin.com/people/export-settings
- From the drop down, select .csv (good for Gmail, Yahoo, Outlook, etc.) or VCF (Mac OS)
- Click on the export button
- Complete the security verification
- The saved file contains fields for first name, last name and email address
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